You’ve already done the hard work that’s required to land these clients. Now it’s time to extract maximum value by providing them with additional solutions that their businesses need to grow.

Digital marketing agencies, advertising agencies, PR firms, web design and development businesses, social media agencies, consultants—really any B2B agency can sell mobile apps to their existing clients. 

Find a Platform That Simplifies Your App Development Process

The very first thing you need to do is figure out exactly how you’re going to build mobile apps for your clients. Using a white label reseller platform is by far the easiest and most profitable approach here.

With Buildfire’s reseller program, any agency can start creating and selling mobile apps without writing code or hiring a development team. 

This allows you to get your share of the $252.89 billion mobile app market without sacrificing your core agency services. You can continue doing what you do best without having to hire a new team just to manage your mobile app department. 

Unless your clients are trying to build the next Facebook or Uber, it’s highly unlikely that they’ll need custom coding. So you can just white label an app builder, create what they need using a drag-and-drop editor, and then sell apps for high profits. 

You can unlock Buildfire’s reseller program for a low fee and rebrand everything as your own. So your clients will never know the difference, and you’ll have access to the exact same platform that’s been used to create and launch over 10,000+ successful apps. 

Additional Reading: How to Make Money With White Label Apps

Identify High-Value Opportunities in Your Client Base 

Targeting clients with bigger budgets is often the first thing that comes to mind whenever agencies enter the app development space. While you obviously want to make sure you’re pitching to clients who can afford an app, this isn’t the only way to identify high-value opportunities.

First, start with active clients or ones that just finished a contract. This will be much easier than reaching out to a former client you haven’t spoken to in years.

Then narrow that list down to the clients to whom you’ve successfully delivered positive results with other services. From there:

• Focus on industries where mobile apps provide clear value (retail, restaurant, fitness, education, etc.).
• Prioritize brands whose competitors have already launched mobile apps. 
• See if any of your clients are already getting significant site traffic from mobile devices. 
• Consider clients who have previously indicated problems with operational inefficiencies.
• Target clients seeking ways to improve customer loyalty, streamline bookings, or any other clear initiative that can be solved with an app.

Here’s something else to consider. Don’t ignore clients who already have a mobile app.

Download their app and see if it’s useful or delivering on its promise. If not, you can still pitch those clients and offer to build them an app that actually works. 

In these early stages, you should focus on 5-10 high-value clients. You can always scale your app development services down the road, but the first few apps will build a solid foundation for everything else.

Develop a Compelling Value Proposition

Why should clients use your agency to build their mobile app? 

This is not a rhetorical question. After all, there are other app development agencies out there who have been building apps for years. And right now, you’ve (probably) built zero apps. 

So you need to have a clear and concise value proposition that conveys:

• You already know their brand.
• You already know about their customers.
• You understand their pain points. 
• You offer everything under one roof (app development and your other services).

The reason why businesses turn to an agency for anything is because they want access to talent, expertise, and resources that they don’t already have in-house.

You can position your app development service the same way. Your clients need an app—they can’t build it themselves, and they already have an existing relationship with you. 

If you’re using a white label app builder like Buildfire, your service can also be offered at a fraction of the cost compared to traditional development. Since the platform is so affordable, you can pass those savings along to your clients while still charging enough to generate high profit margins. 

Create a Sales Pitch to Specifically Target Existing Clients

One benefit of starting with a shorter list of hand-picked clients is that you can make your sales pitches ultra-specific. This will be totally different from your normal sales calls where you’re speaking to new leads.

You already have a point of contact and an open line of communication with your existing clients. So it’s less about pitching your agency and explaining what you can do and more about adding value or solving problems.

Don’t make this a broad pitch of, “We sell mobile apps.”

Instead, leverage your existing relationship and results as much as possible. 

Your sales pitch should be centered on “When working on [whatever service you provide], we noticed [a specific problem]. We can create a mobile app for you that [solves this problem].”

Early on, you may even consider offering some type of exclusive discount to your clients who are among the first to use your app development services. 

It’s a win-win for both of you. You’ll get to sharpen your skills and have a proof of concept for marketing purposes down the road—and your clients can get an even better deal.

[CASE STUDY]: See how Social Connection Marketing, a digital agency, used Buildfire’s white label platform to build ten apps for clients within the first year of offering this new service. Read the story here.

Prepare to Overcome Common Client Objections

Not every client you pitch is going to welcome the suggestion with open arms. That’s to be expected. But you should still be prepared to answer some of the most common objections associated with app development. Examples include:

• Cost — Bust the myth that app development is expensive by offering your services at an affordable monthly rate. Your clients may not want to spend $50,000, but charging anywhere from $500 to $1,500 per month is reasonable and still gives you plenty of room to make a profit. 
• Technology — Some clients may not want to move forward because they lack the in-house technical skills to build, launch, and maintain an app. But you can handle all of this stuff for them by using a no-code app builder.
• Leadership Approval — Your current point of contact might just be a department head or manager, but not someone who has the authority to move forward with an app development project. If they need a decision-maker to sign off first, focus on ROI using real numbers for that specific client. 
• Change — Sometimes your clients are just resistant to change and afraid to explore new ventures. In this case, position the app as a competitive advantage on their own terms. Failure to move forward could create a situation where they’re forced to change later on because they’re falling behind other businesses. 

Having the right answer ready to a common objection could potentially turn into a sale with a client who was previously on the fence.

6 Pro Tips to Maximize the Total Value of Each Client and App

As you’re pitching and selling mobile apps to your clients, there are several ways that you can increase the total dollar amount of each sale and ultimately boost the lifetime value of your clients.

1. Use a Single App as Proof of Concept For Similar Clients

Once you create your first app for a client, you can use that framework to build other apps for clients in the same industry. 

Buildfire’s white label app builder makes it easy to clone an app you’ve already built—so you can just make small changes to the branding while keeping the basic features and functions the same. You can even take a portion of that cloned app, add another client’s logo, and use it as a demo of what their app would look like. 

This saves your agency a ton of time and money when you’re building similar apps moving forward. 

2. Provide Ongoing Support and Maintenance

Rather than just building an app once for your clients for a fixed fee, you can generate recurring revenue for the lifetime of the app by providing ongoing support. 

There are tons of behind-the-scenes infrastructure requirements that mobile apps need to function. From user authentication servers to push notification servers, analytics, integrations, app store updates, and more, you can charge a monthly fee for providing these components.

Buildfire doubles as a MBaaS (mobile backend as a service). So if you’re using Buildfire’s white label platform to sell apps to your clients, all of this stuff is included. 

3. Look for Post-Launch Upsell Opportunities

In addition to charging a monthly or annual maintenance fee, you can also look for one-off upsells to earn even more revenue. Examples include:

• New features.
• Custom functionality.
• App redesigns or facelifts (at least a year after the initial launch).
• Adding new integrations and/or automations to the app.

Keep selling. Buildfire already has over 150+ pre-built features that you’ll have access to, and this list is continuing to grow. So you can always keep your clients updated about new features to improve their app and then charge them accordingly to implement them. 

4. Sell Multiple Apps to a Single Client

Whenever you have a client that’s willing to invest in mobile app development, they could be a candidate for multiple apps. 

For example, maybe you’ve already built a customer-facing app that’s designed to increase sales and boost engagement. Now you can pitch them an internal app that improves employee communication and internal efficiencies. 

If your initial pitch worked, just revamp it and make tweaks for an additional use case. 

5. Bundle App Development With Your Other Services

This is all about perceived value. Some of your clients will be more likely to move forward if they’re getting an app bundled with other relevant services.

It doesn’t work for every client, industry, or service. For example, bundling your mobile app with a reputation management service doesn’t make a ton of sense.

But this type of package deal works really well for web design and web development services—allowing you to provide a complete digital transformation for your clients. 

Additional Reading: Why Every Web Development Agency NEEDS to Offer App Development Services

6. Use Your App Development Services to Land New Clients

I know most of what we’ve talked about so far has been about selling apps to existing clients. That said, you shouldn’t completely neglect the opportunity to acquire new clients from your app development services.

At a minimum, have a landing page that showcases the apps you’ve built for your clients. You can also share those testimonials organically on social media and include them in drip campaigns for new leads.

Instruct sales reps to mention your app development services on discovery calls. Even if new clients aren’t ready for an app today, you can always just sell them your other services and then follow these steps again once they become an existing client. 

Final Thoughts and Next Steps

Selling mobile apps to your clients is an easy way to expand your agency services and generate new revenue streams from a service that’s in high demand.

The beauty of using an app reseller platform to sell apps is that it’s a low-risk entry into the industry. Rather than having to hire team developers or create an entirely new department for managing complex projects, you can simply pay a low fee for access to an existing no-code app builder. 

You can break even after selling just one or two apps, and the opportunity to scale is virtually limitless. Plus, leveraging your relationships with existing clients puts your agency in a unique position that’s poised for success. 

Book a demo of Buildfire reseller today to learn more about how you can create and sell apps to your agency clients.

The post How to Sell Mobile Apps to Your Existing Clients [Agency Guide] appeared first on Buildfire.

I was in a similar position about ten years ago. I had a good job but wanted the freedom and flexibility to work from anywhere and be my own boss. I was inspired by an idea I found online, and I never looked back. 

But today if you search the web for home business ideas or how to make money from home, 90% of those suggestions don’t fit the description. They might tell you to start a dog walking business, become an event planner, or be a personal chef—all jobs that require you to leave your house. 

This list is different. With one or two exceptions, the small business ideas below all fit the following criteria:

• You can actually work from home (or anywhere with internet access).
• You can do it alone without hiring any employees.
• You can start these businesses with little to no investment.

Best of all, you can make real money with these ideas. 

This isn’t just for college students who need some extra cash or stay-at-home parents looking for a side hustle. So no, I’m not going to suggest that you sell old clothes or flip items purchased from a thrift shop. These are real careers with six-figure income potential. 

1. Become an Online Personal Trainer

The online fitness space is exploding in popularity—generating $14.82 billion this year in the US alone. This number is expected to reach $20.2 billion by 2029.

What’s more impressive is that there’s still so much more room for growth. Currently, user penetration in the digital fitness world sits at 54.86%, and it’s poised to eclipse 65% within five years. Surveys suggest that 70% of people prefer the flexibility of exercising online compared to traditional gyms. 

The best way to penetrate this space is by becoming an online personal trainer. 

While it obviously helps to have a fitness background, you actually don’t need any formal licenses or credentials to be an online fitness coach. 

You can simply develop your training programs and sell them to people worldwide. 

From meal plans to video tutorials and 30-day challenges, the possibilities here are virtually endless, and so is your reach. It’s cheaper than a gym membership, and you can still generate monthly recurring revenue in the form of digital subscriptions. 

2. Sell Mobile Apps to Businesses

With Buildfire’s reseller program, you can create mobile apps using the same exact platform we’ve used to build over 10,000+ apps—all without writing a single line of code. Then you can sell those apps to other businesses for sky-high profits.

The key to success here is landing your first client. 

Once you build that first app, you can simply clone it and make small adjustments for other clients in the same industry.

For example, let’s say you build an app for a church. The features and functions of that app will be virtually identical for every other church and religious organization that needs a mobile app. You’ll only need to make small changes to the branding and content, which is what makes this idea so profitable. 

3. Sell Online Courses

Following the trends is always a good idea when you’re looking for profitable small business ideas, and there’s tons of money to be made in the online learning space. 

You can start with a single course, which shouldn’t take more than 30 days to create. Then it’s just a matter of packaging your materials and putting them into the hands of your target audience. 

Think beyond traditional classrooms here. You can create an online course about anything.

• Online cooking courses
• Music lessons
• Chess or poker strategy
• Home gardening secrets
• Basic DIY car maintenance

Any useful skills or knowledge you have can be turned into a course. If this interests you, We have a guide on how to create and sell an online course that you can reference for step-by-step instructions. 

4. Web Design / Web Development

There’s a huge demand right now for both web design and development. Pick one. I’ve packed these as a single idea for simplicity, but they’re actually two completely different roles. 

The best part about starting a web design or web development business is that you have endless potential clients. 

Rather than looking for businesses that don’t have a website, you can look for websites that are truly awful and in desperate need of a facelift. 

Once you redesign or rebuild the site, you can always look for opportunities to charge an ongoing maintenance fee. Or you can take things a step further and upsell those clients on a custom app (refer back to idea #2).

5. Create a Mobile App

If you have a cool idea for a mobile app, you can turn that idea into a profitable business. 

There’s a misconception out there that app development is super expensive. While this might have been the case a decade ago, that’s no longer the case today. 

No-code app builders like Buildfire make it easy for anyone to create an app without any technical skills. Plans start at less than $100 per month, which is a marginal investment when you consider the revenue potential. 

For those of you who want to create an app but don’t have an idea, we have a list of 50 app ideas that you can use for inspiration. 

Sign up for your 30-day free trial of Buildfire to get started. 

6. Sell Products Online Without Ever Touching Them (Dropshipping)

I’m not going to bore you with the latest ecommerce statistics to try and pitch you on this idea. It’s no secret that retail has gone digital, and more people are buying stuff online today than ever before.

If you want a piece of this market share, dropshipping is the easiest way in.

Rather than having to purchase inventory, fulfill orders, and print shipping labels, you can just start a dropshipping business without ever touching the products or leaving your house.

With dropshipping, all you have to do is run your ecommerce site or app. When a customer places the order, all of the fulfillment and shipping gets handled directly by the manufacturer. 

The manufacturer charges you the wholesale rate for the item, and your profit margin is based on whatever price you’re selling to the customer. 

Dropshipping profit margins are a bit slimmer compared to traditional ecommerce. But the startup costs are much cheaper and the risk is significantly lower. 

7. Freelance Writing

I became a freelance writer in 2017 and it changed my life. As long as you have a laptop and an internet connection, you can work from anywhere. 

But there are a couple of prerequisites that people often overlook—you actually need to be a somewhat decent writer, and you must be willing to write a ton. 

I can’t tell you how many people have approached me over the years asking for advice on how to become a writer and how I got started. Once I start explaining what I do and how it works, the most common responses I hear are, “I stink at writing” or “That sounds like a lot of writing.” 

If those thoughts enter your head, then this job isn’t for you. But if you’re willing to write 10,000 to 15,000+ words per week, there’s a huge demand for quality writing out there. 

AI hasn’t changed this at all. In fact, it’s made freelance writing even more in-demand because businesses are looking for a human touch to rise above all the AI-generated nonsense. 

8. Start Your Own Podcast

Truthfully, this might be the most challenging idea on the entire list. 

While starting a podcast is easy, growing your listener base can take years. So just keep this in mind before you jump in.

One thing that makes podcasting so appealing is that you can record episodes on your own time, and you have tons of flexibility with how you want to structure your show. 

If you have great ideas that you want to share but you’re not a great writer, podcasting is the logical choice because it’s just talking. And once you start getting views and listens, there are so many different revenue models that you can apply to your show. 

9. Become a Podcast Editor

Inspired by the previous idea, you can still start a small business within the lucrative world of podcasting while keeping yourself behind the scenes. 

As a podcast editor, you can work with multiple podcasts without ever speaking a word into the microphone.

Podcast hosts can just send you the raw audio or video files for their show, and you can cut everything together nicely before those episodes get published. 

The only investment required is quality editing software. But with over 3.2 million podcasts out there right now, you’ll have an endless list of potential clients who are seeking better production quality for their show. 

10. SEO Specialist

Search engine optimization—better known as SEO—is all about getting organic traffic to a website or app.

Companies are willing to pay a ton of money for help with this, as SEO has proven to be one of the best long-term investments that a business can make because it doesn’t rely on paid ads to get visitors. 

Brands pay SEO agencies anywhere from $10,000 to $20,000+ per month for link building, content creation, technical SEO, and other SEO services. 

You can market yourself as a cost-effective alternative by offering your SEO services for a fraction of this price and focusing on a specific industry or niche.

For example, you can differentiate yourself by marketing solely on SEO for physical therapists or SEO for AI searches. Or you can help businesses get more app downloads by selling app store optimization (ASO) services. 

11. Career Coaching

Have you climbed the corporate ladder and made a successful career for yourself? You can start your small business around this premise, teaching others how to do the same. 

There are a few different ways to approach this.

• 1:1 coaching
• Group coaching sessions
• On-demand courses and tutorials

You can start with one or offer a combination of these coaching services. 

Regardless of which path you take, selling your coaching services through a mobile app is going to be your best bet. It increases your reach, as people can access your advice from anywhere. 

This approach also ensures that you can run this business from home. Plus, it gives you a unique differentiator compared to other career coaches that are strictly web-based or just available through phone calls. 

12. Buy an Existing Small Business

This is the one exception on this list that requires more than $500 or $1,000 to get started. But even if you don’t have tens of thousands of dollars saved, you can always try to get a loan for the difference. 

It’s obviously a very broad idea and requires tons of due diligence to be successful, but you can find some real winners if you’re looking in the right places.

I suggest looking for strictly digital businesses. Browse online marketplaces like Flippa, where people buy and sell websites—searching for existing websites that have a simple yet profitable business model.

13. Marketing Consultant

This small business idea actually targets other small businesses.

There are so many second-generation and third-generation businesses out there using outdated marketing tactics that just don’t work the same way in the digital era.

While there’s nothing wrong with being part of your local chamber of commerce or putting coupons in a local newspaper, brands today need to have a well-oiled digital marketing presence to survive.

You can help these businesses create a Google Business Profile that’s optimized for local searches or grow an email list that actually generates conversions—and you can do all of this from the comfort of your own home, communicating via email, phone, and video chats.

14. Monetize Your Skills and Expertise

What is something that you do really well? Maybe it’s something you’ve been doing for years, or maybe it’s a skill that involves some type of formal training or certification you’ve received.

Now get creative and think how you can use that skill to make money.

In some cases, this is really straightforward. You’ve been a social media manager working for an agency for the last five years. Now you can go out on your own and start your own social media management business.

Other times, it takes a bit more creativity. For example, maybe you work in HR for a mid-sized enterprise. You know the pain points associated with onboarding and training new hires, so maybe you want to develop a standardized system that you can package and resell to other businesses.

Take out a piece of paper and write down the three things you’re best at, and start mind-mapping from there. Dedicate 30 minutes to brainstorming, and see what you can come up with. 

15. Become an Affiliate Marketer

I’ve worked with websites that generated millions in affiliate commissions. If you can find the right partners and drive traffic to your content, you can earn a ton of money as an affiliate marketer.

For those of you not familiar with how this works, it’s actually very simple to understand.

Affiliate marketers are paid to promote products or services. You earn a commission each time someone visits a website, downloads an app, signs up for something, or completes a purchase. The specific action and payout structure depends on the program, but it’s the same basic concept across the board. 

Next Steps

The only thing holding you back from starting your own small business from home is you. 

You can make excuses or tell yourself it’s not the right time. But if you really want financial freedom and to be your own boss, you need to start taking steps in the right direction.

I’m not saying you have to quit your job just yet. But here’s a checklist of quick wins that you can start working on right now:

• Form an LLC
• Register your domain name
• Open a separate checking account for your business
• Write a business plan

The vast majority of the ideas on this list are super low-risk. So you can try them and rest easy knowing you won’t be losing a ton of money even if the idea fails.

The post 15 Small Business Ideas You Can Start From Home appeared first on Buildfire.

Whether you agree with the training regimens or not, you can take a page from the CrossFit playbook when it comes to promoting your services and increasing your revenue. 

What’s the secret? Fostering a sense of community. 

90% of CrossFit participants say that their fitness community is one of the main reasons for participating, and 80% of members say they’re more likely to stick with their routines because of the community aspect. This approach to fitness has been incredibly successful, and the CrossFit market is continuing to grow at a CAGR of 12.1% between now and 2032.

Regardless of the specific services you’re offering, you can mirror this strategy and use the power of community to scale your fitness business.

Make Your Community More Accessible

The first thing you need to do is lower the barrier to entry for new members. Make it as easy as possible for them to join your fitness community and create a welcoming environment. 

Gyms can be intimidating. A recent survey found that 50% of non-gym goers say they’re scared to go. This sentiment also extends to existing members—with 90% of people concerned about how they’re perceived by their peers at the gym. 

You need to overcome this negative environment if you want to onboard new members and truly build a sense of community. 

They say, “The hardest part about going to the gym is walking through the door.” Well, what if you eliminated that door altogether?

Offer digital workouts through a mobile app. Newcomers can join your community without ever stepping foot in your physical space and have full access to workout programs from the palms of their hands. 

One study found that 58% of people say they prefer to work out at home anyway. So going digital appeals to this group as well, and increasing accessibility should lead to more signups. 

Find Creative Ways to Motivate Members

For the average person, self-motivating yourself to exercise is much easier said than done. 

A study from Statista found that lack of motivation was the second-biggest challenge for engaging in fitness in the US.

One of the best parts about having a community to lean on is the motivational element. 

According to the National Institute of Health, people who exercise with others are 32% more likely to reach sufficient physical activity levels compared to those who work out alone.

There are plenty of ways you can emulate this type of connection and motivate people to stay active:

• Send them workout reminders via push notification.
• Share a motivational quote of the day to get people fired up.
• Let members connect with a “buddy” to hold them accountable. 
• Showcase progress photos and testimonials as social proof of concept. 

That’s why having an app is so crucial to the success of your fitness community. 

It gives you a direct line of communication to their devices to keep them engaged, and just the fact that your app is always one click away can be highly motivating. 

Create Community Challenges to Boost Member Participation

One of my favorite features of Buildfire’s fitness app builder is the Leaderboard plugin. 

It’s a way for users to track their training progress directly through the app, and everyone can see the top “leaders” for a particular category or challenge.

Examples include:

• Consecutive days with an in-app workout completed.
• Most miles run in 30 days.
• Weight loss challenges.
• Most calories burned in a week.
• Consecutive days drinking 64 oz. of water. 
• Gym “check-ins” competition.

Members can open the app and watch their rankings climb as they complete these challenges. 

It’s a friendly competition that kills two birds with one stone—motivates people to work out while simultaneously driving engagement with other members. 

This can be a cornerstone of your fitness community. 

Eliminate Physical Borders So Your Community Can Grow Without Limits

The average gym commute is 3.7 miles. Even if we extend this to five or six miles, it still limits yourself to how many people can join your community. 

You can run some quick numbers to see how many people live within five miles of your gym and then determine what percentage of them are potential clients. That’s the maximum number of community members you could possibly have at each location—and it doesn’t even factor in competing gyms and how many of those people you can actually get to join (the real number is much lower).

But if you become an online personal trainer, it opens the doors to people all over the world. 

Having your own fitness mobile app instantly breaks down any physical border restrictions that you’re currently bound by. You can live in Texas while providing training materials to your community in California and New York—even London to Tokyo. 

Cut Costs and Pass Those Savings to Your Clients

Running a gym can obviously be expensive. Between equipment costs, staffing, and rent, not to mention keeping the lights on, the list of expenses is seemingly never-ending. 

So it should come as no surprise to hear that the average cost to open a gym ranges from $245,000 to $400,000. Some of you may spend more—and this doesn’t even factor in the ongoing monthly costs. 

Going digital is far less expensive. You can create your own mobile app for less than $500 per month and easily break even after a handful of subscriptions. The rest is pure profit. 

High cost is the number one reason why people cancel their gym memberships.

But if you’re not paying tens of thousands of dollars in monthly expenses just to operate your facility, you can offer cheaper membership options to your community.

You can even set up tiered access memberships with different benefits at each level.

For example, you can structure your pricing something like this:

• Pro Members – $15 per month: Access to community message boards and a single 30-day workout program.
• Premium Members – $25 per month: Pro benefits, plus access to community challenges and access to all workout programs (30-day, 60-day, 90-day).
• Elite Members – $40 per month: Premium benefits, plus unlimited access to all on-demand video workouts.

You get the idea. This can be structured any way you see fit to maximize member enrollment and grow your community. 

Above all, these packages can be cheaper than a traditional gym membership. While your revenue per member will be lower, your profit margins should be significantly higher—and you have a greater opportunity to onboard people from anywhere.

Consider a Hybrid Approach to Your Fitness Business

Lots of what we’ve covered so far has focused on digital ways to build an engaging and active fitness community. But that doesn’t mean you need to neglect your existing members and clients.

Some of you may already have well-established gyms, multiple locations, and a wide range of services. I’m not suggesting that you abandon this stuff (as long as it’s still profitable). 

You can still enhance the in-person experience with a mobile app. Here’s how.

46% of men and 43% of women are already using their smartphones at the gym for training resources. If they’re not getting those materials from you, it means they’re getting them from someone else (and potentially paying for it).

Workout plans for your existing members can be an easy value-added upsell.

You might also run a gym or fitness community centered on group classes. If things come up and people can’t attend their favorite class, they may feel like they’ve missed out or they’re falling behind others in the group.

The solution here is simple. Record those classes and upload them to your app so members can access them on-demand.

Not only will this appeal to people who missed a particular class, but attendees can also go back and do the class again on their own time. This maximizes the value of your trainers, as a single 60-minute class can essentially be repurposed and sold forever.

Facilitate Meaningful Member Connections That Extend Beyond Workouts

Whether your members are training in-person or online, the actual workout time is likely just 30-60 minutes per day at most. It’s tough to establish a sense of community in such a short period of time.

One key benefit of offering a mobile app to your fitness community is the ability for them to connect and engage 24/7.

You can set up community message boards where members can chat about their experiences, offer tips, share favorite recipes, and motivate each other. This can even extend into a social-media-like experience where members post photos and discuss other topics—like what they’re watching on TV and fun trips they’re planning to take. 

It gives people an excuse to keep opening the app multiple times per day, even when they’re not actually working out. 

Not only does this help make your fitness community more engaging, but it decreases the chances that people will cancel their membership and it keeps the door open for additional monetization opportunities. 

Final Thoughts: Think Mobile-First

The key to building an active and engaged fitness community is a different kind of mobility—the digital kind.

Location-based communities just aren’t what they used to be. When groups of people get together, they’re all just looking at their phones. Rather than trying to fight this reality, you can leverage it and capitalize on the opportunity. 

Mobile apps are perfect for fitness communities because they provide on-the-go training materials from anywhere and allow people to connect even when they’re not working out. 

It’s a low-cost investment for gym owners and fitness instructors, with sky-high revenue potential that’s not limited to a geographical area.

Sign up for Buildfire today to start building your own fitness app without writing a single line of code. Your first 30 days are free—no credit card required.

The post How to Build an Active and Engaging Fitness Community in 2025 appeared first on Buildfire.

There’s a significant opportunity to capitalize on this trend, and selling an online course is the easiest way to get your share of the pie. 

I’ve seen plenty of articles on the web explaining how to teach an online course, but few focus on creating one that will actually sell (and sell for high profits). 

This is exactly what we’ll prioritize below. I’ll show you how to create an online course that’s positioned to sell for maximum gain. 

Step 1 — Choose a Topic

It’s so much easier to create an online course if it’s about a topic you really know. Not just something you’ve dabbled with once or twice. Focus on what you know best that others might be interested in learning.

Starting with a familiar topic significantly cuts down on your preparation, and it’s easier to sell something that’s coming from an “expert.”

• In-demand skills that you currently possess.
• Industry-specific knowledge based on your career.
• Problems you’ve repeatedly solved for other people.
• Credentials and certifications you have.
• Hobbies you’ve mastered.
• Life experiences and accomplishments.

All of these are good places to start brainstorming. It’s fine to keep it broad for now, as we’ll continue to refine this topic in the next steps to ensure it’s positioned for the highest possible revenue. 

Step 2 — Validate Your Idea

It’s time to make sure the topic actually makes sense to pursue. 

Keep an open mind here, and make sure you’re willing to admit the possibility that your course won’t work. It’s better to validate your idea now as opposed to wasting months of your life only to discover that nobody wants to buy what you’re selling. 

• Use Google Trends to explore search interest in your topic over time.
• Look at similar courses on platforms like Udemy to see if they’re selling.
• Check open job boards to look for relevant skills that employers are seeking.
• Run a poll or survey users on LinkedIn, Reddit, and niche-specific Facebook groups.
• Review Amazon’s best-selling books in your topic category.
• Test interest by running a free webinar (this only works if you already have a strong following).

Don’t rush through this step. 

I’m not saying you need to spend weeks running time-consuming focus groups or expensive ad campaigns. But don’t move on until you feel confident that there’s a strong demand for your course topic. 

Step 3 — Narrow Down Your Target Audience

Now look for a specific niche or submarket of your broader course topic.

Selling an online course should be treated like any other product or business venture. If you try to sell to everyone, you’ll most likely end up selling to nobody. 

It’s way too difficult to sell something that appeals to white-collar men in their 30s while simultaneously appealing to first-time mothers and college students. So just pick one.

For example, I have tons of experience with digital marketing and SEO. 

If I create a course on this topic, I might decide to focus strictly on solopreneurs who want to grow their existing businesses and sharpen their skills. This type of course would look very different if I were targeting first-time marketers, agency owners, or corporate marketing teams. 

Beyond the sales strategy challenges, trying to appeal to multiple audiences ends up diminishing the value of your course materials. 

So start with one ultra-specific niche audience and build everything around that customer persona. 

Step 4 — Pick a Platform to Deliver Your Materials

How exactly do you want to deliver your course to your audience? Potential options include:

• Use an existing learning management system (LMS)
• Create your own mobile app
• Live teaching
• “Locked” content on YouTube
• Membership sites

All of these approaches have pros and cons, but using a mobile app is by far the best path to success. Here’s why.

Mobile learning has a 45% higher customer retention rate than other models—and knowledge retention is 55% higher compared to traditional courses.

People are 99% more likely to continue training if courses are offered through mobile apps, and they complete these courses 45% faster than they would elsewhere.

Remember, everything we’re focusing on in this guide is about selling courses for the highest potential profit. The data proves that it’s easier to retain your students, and you can get those same people to purchase additional courses when they’re done. 

That’s not all. The mobile learning market is growing at a 30.12% CAGR (compared to 14% for the overall online learning industry).

With platforms like Buildfire’s education app builder, anyone can create their own app without writing a single line of code. Plans start at less than $100 per month, and you can try it for free with a 30-day trial. 

Start with a template that’s specific to online learning, and you can customize your course through Buildfire’s intuitive drag-and-drop editor. 

Best of all, Buildfire has everything you need to create a course that sells. You can set up one-time purchases, ongoing subscriptions, and distribute the course material in any format that you want. 

This also makes it really convenient for anyone who wants to purchase your online course, as they can work at their own pace without being bound to a computer or desk. 

Step 5 — Select a Course Format

Next, decide how you’re going to package and format the course. 

It’s totally up to you, and there’s really no right or wrong approach. This is actually the only step in which your decision won’t have a significant impact on your sales. But I’ll share some common ways you can approach this.

• Video lessons with pre-recorded lectures.

• Slideshow presentations.
• Downloadable PDF workbooks.
• Step-by-step guides.
• Screen recordings for software or technical tutorials.
• Audio-only or podcast-style lessons.
• Progress-dependent courses where a quiz must be completed after each training module.

You can mix multiple formats, but I wouldn’t go overboard by trying to apply everything at once.

For example, if you’re delivering an audio-only masterclass, it probably doesn’t make sense to ask your audience to complete a quiz after each lesson. They might be listening to this in the car, at the gym, or in places where stopping to answer questions just isn’t very practical.

Step 6 — Create the Content

To keep things simple for your first online course, I’d start by creating ten lessons at the absolute maximum. This is easier to visualize and it’s far less intimidating. 

Here are some other reasons why I recommend starting small:

• It’s faster to create and should take less than 30 days to build.
• You’ll launch the course quickly so you can start selling ASAP.
• You’re forced to focus on what matters most, which eliminates fluff from your course.
• If it fails, you didn’t pour too much time into it.
• You can always expand your lessons down the road.

Remember to speak directly to the niche audience you previously identified in the third step. 

Don’t be super hard on yourself right now. Your first course may not be amazing, and that’s totally fine. To draw parallels, I’ve written over 2,000+ blogs in my career. My first few weren’t great, but they drastically improved over time. 

If you’re aiming for perfection, then your course will never launch. So just make a conscious effort to put out your best possible product. Set a reasonable deadline for yourself to create everything, and move on.

Step 7 — Set Up Your Pricing Structure 

Now you need to set a price point and determine how you’re going to charge.

Common pricing structures include:

• One-time purchase for lifetime access.
• Monthly or annual subscription.
• Tiered pricing with different perks at each level.
• Freemium model (with paid access for premium content).

If you’re struggling to come up with a price point, you can always look at similar courses to see the cost of your competition. Then decide if you want to match them or go a different route (cheaper to stand out as a value option or more expensive as a premium alternative).

You should also consider the purchasing power of your target audience.

I recommend starting at a higher price point. It’s much easier to lower the cost of your online course than raise it. 

So shoot for the moon. If you miss, you’ll still land a lot further higher than if you started at ground level. 

Step 8 — Start Selling

That’s it.

Everything is officially in place for you to start selling your online course, which is the whole reason you started this venture. Too many people lose sight of this along the way. But driving sales should always be your ultimate goal. 

Start marketing your course through as many channels as possible—ideally through free or low-cost methods to ensure the highest possible ROI for your efforts.

Focus on your niche audience. 

Do you have a better chance of reaching them on LinkedIn or paid Facebook ads? Are there any influencers in your niche that you can partner with to promote your course?

Once the course is complete your sales potential will be limitless. All the hard work is already done. Now it’s just a matter of getting people to buy it.

Bonus Step — Rinse and Repeat

Don’t stop after your first course. Look for ways to expand and continue to increase your revenue streams.

• Sell the exact same course (with slight adjustments) to a new market.
• Create a new course for people who purchased the first one.
• Experiment with new formats (video vs. audio, etc.).
• Offer value-added materials for the same course (like a free download, new module, or lifetime access).

The sky’s the limit with how much money you can make here.

That’s because your first course isn’t going anywhere. So you can continue earning money from that course while you’re creating additional ones—and that revenue will just continue to compound on itself. 

Best Practices For Creating an Online Course That Actually Makes Money

Beyond the step-by-step instructions above, I want to share some pro tips that you should keep top-of-mind as you’re going through this process. These best practices will help you squeeze even more money out of your online course.

Keep it Short

People take online courses because they want to learn something quickly. So don’t create something that takes months to complete. Keeping it short makes life easier for you and appeals to most audiences. 

Think About the Money From Day One

Don’t lose sight of your primary goal—making money. While you shouldn’t be cutting corners that will come back to bite you later on, the profit-driven mindset will help shape your most important decisions. 

Look For the Low-Hanging Fruit in Your Market

Find ways to dominate smaller niches. If a particular category is getting 100,000 monthly searches, it may seem like a good opportunity. But instead of competing with hundreds of other people, I’d rather market my course to 1,000 potential customers with less competition, knowing I have a better chance of selling to half of them. 

Apply Mobile-First Principles

It’s no secret that we’re living in a mobile-first world, and having your own app is the best way to stand out from other online courses. It’s convenient for your students as it allows them to complete the course from anywhere—while simultaneously giving you total control over your pricing and format. The numbers don’t lie. 

Start With Just One Course

Don’t bite off more than you can chew. Get your first course to the market ASAP to validate your proof of concept and then expand from there. Then you can make adjustments by adding to that course or apply what you’ve learned to your next course. 

Deliver Real Value

Think about all the time and effort that went into creating your course and getting someone to buy it. You have a much greater chance of getting those people to purchase additional courses if they actually learned something from you. Delivering real value to them helps lower your customer acquisition costs for future courses and maximizes your ROI. 

Final Thoughts

People are going to make millions of dollars in 2025 selling online courses. Are you going to be one of them?

You don’t have to be a traditional educator to capitalize on the mobile learning trend. As long as you can position yourself or your brand as an expert on a particular subject matter, people will be willing to buy it. Creating your own app is the best way to stand out in this crowded market. So start your free trial of Buildfire today, and take the first step to creating an online course that actually sells.

The post How to Create an Online Course to Sell in 8 Easy Steps appeared first on Buildfire.

Online personal training is highly scalable and yields massive profits. You can create a single program that trains thousands of people simultaneously, whereas training clients in person will always have a ceiling. 

If you’re ready to break free from your current limitations as a personal trainer, this guide will teach you how to become an online fitness coach. 

What Does an Online Personal Trainer Do?

The terms online personal trainer and online fitness coach are pretty broad. But it applies to anybody who provides fitness instructions, nutrition advice, or wellness education through digital mediums—like a website or mobile app.

• Create custom workout plans
• Record video demonstrations of exercises
• Provide virtual coaching services
• Host virtual training sessions
• Build workout calendars
• Send motivational check-ins
• Conduct online fitness assessments
• Make custom meal plans with nutritional guidelines
• Remotely communicate with clients

All of these fall within the scope of online personal training. You can choose to do as many or as few of these services as you want and even go beyond this list to stand out from other trainers. 

Do You Need a Personal Trainer Certification to Become an Online Fitness Coach?

No, there are no laws requiring personal trainers to have a certification or license. This holds for all personal trainers, including those operating online. 

Some gyms may only hire personal trainers who hold a particular license. However, this potential barrier is irrelevant if you’re selling your services online.

That said, becoming a certified personal trainer definitely adds credibility to services. You can always get certified down the road if you desire, but don’t let that hold you back from starting your online personal training business today. 

How Much Money Can You Make as an Online Personal Trainer?

According to ZipRecruiter, the average salary of an online personal trainer is $61,000 per year, and top earners make over $108,000 annually.

However, it’s important to understand that this particular data is based on open job postings for online personal trainers working at gyms. But if you start your own online personal training business, you can easily earn double or triple the amount compared to working as a traditional employee.

Research from ISSA suggests that online fitness coaches can make up to $125 per hour, which translates to $260,000 per year. 

Other studies found that online personal trainers make an average of $127,613 per year if they have at least 100 clients, which is easy to obtain when you’re not limited by physical boundaries. 

As you can see, there’s quite a wide range here depending on the source and how you’re looking at the data. But I think you can safely hit a minimum of six figures within the first 12-18 months.

Can Online Fitness Coaches Still Train Clients In Person?

Absolutely. The beauty of being an online fitness coach is that it allows you to be in multiple places at once. 

So you can continue working with your existing clients without it interfering with your online personal training services. 

You may ultimately decide to transition those clients to your online program or start making enough money online that you no longer have to train clients in person. 

How to Become an Online Personal Trainer in 7 Simple Steps

Now that we’ve covered the basics, let’s jump into the actual steps required to become an online personal trainer. 

Most of these steps are fairly easy, although some (like creating custom training programs) will take a bit longer. Regardless of where you stand right now, you can complete this entire process in less than 30 days for fewer than $500. 

Step 1 — Decide Who You Want to Coach Online

This is fairly straightforward, and most of you may already have this nailed down. 

One major benefit of coaching clients online is that you can really focus on your area of expertise rather than working with any client who walks in the door. 

Instead of coaching just anyone who needs to lose weight, you can get really granular here and focus on a specific subcategory of an otherwise broad and oversaturated market. 

Here are some examples so you can see what I mean:

Weight Loss

• Men ages 50+
• College students
• Postpartum women

Sports Training

• Injury recovery
• Strength training for football players
• Basketball endurance training

Corporate Wellness

• Posture correction and flexibility exercises for remote employees
• 20-minute workouts for busy parents who work full-time
• Virtual group coaching for offices

All of the subcategories within these niches are obviously very different. 

It’s important to narrow your focus to ensure your marketing materials and training programs actually resonate with potential clients. 

You can always expand later on. But it’s much easier to start small when you’re first launching. 

Step 2 — Choose a Core Business Model

Next, you need to determine a revenue model. There are plenty of approaches you can take, but these are the most common business models for online fitness coaches:

• One-on-One Personal Training: Personalized attention through video calls, custom training, and in-app messaging. 
• Membership Programs: Monthly or annual subscriptions for clients to access training materials, videos, and other workout programs.
• Hybrid Coaching: Mix of online coaching with occasional in-person sessions for local clients. 
• Digital Products: Charge a one-time fee for clients to access specific materials, like a downloadable meal plan.
• Group Coaching: Train multiple clients simultaneously through a live, virtual session.
• Online Fitness Courses: Fixed fee for a specific training course that’s designed to be completed sequentially (like a 90-day weight loss challenge).
• Premium Access Tiers: Set up multiple subscription levels, with additional perks unlocked at higher tiers to encourage clients to pay more for premium access. 

You may ultimately decide to explore multiple business models. But I highly recommend starting with just one right now. 

Master one method first, and then experiment with others later on if you wish to expand.

Step 3 — Set Up Your Online Distribution Channel

Now you need to figure out exactly how you’re going to deliver these services to clients online. There are really only two options to consider—a website or a mobile app.

Creating a custom mobile app is clearly the best path for online personal trainers.

This gives you a direct line to clients through their smartphones, which they can easily access when they’re at the gym or training from anywhere. You can’t replicate this type of experience through the mobile version of a website. 

Having your own fitness mobile app also adds a level of professionalism to your services and helps you stand out from other trainers operating online.

Best of all, it’s easier to set up and more affordable than you think. Buildfire’s fitness app builder starts at just $85 per month, and you can try it free for 30 days.

It’s a no-code platform, making it easy for anyone to create an app—even if you have zero technical experience. 

Simply start with a template, and begin customizing your program from there.

Buildfire gives you access to tons of fitness-specific features that will help you better serve our clients while increasing your revenue.

• Integrate with YouTube or Vimeo to incorporate video workouts.
• Create custom monthly or annual subscription tiers for your clients.
• Sell digital products, like ebooks or premium videos, behind a paywall.
• Build custom programs and challenges that are unlocked based on completion (Day 2 is available after Day 1 is complete. Day 3 is available after Day 2, etc.).
• Send push notifications to your clients with daily workout reminders.
• Let your clients reach you directly in the app through instant messaging.

Creating a mobile app is by far the best way to become an online personal trainer. 

The investment required is minimal, and the scalability is virtually limitless. 

Step 4 — Create Your Online Training Programs

This will likely be the most time-consuming step of all. Now you need to actually create the programs that you’re going to sell online.

Psychologically, this part can be difficult for people who are used to getting their time—because right now, nobody is paying you to create these workouts.

But you need to look at the big picture and beyond short-term gains. The amount of money you’ll make for your time is significantly higher than you’d make doing one-on-one training sessions.

It may take you two or three weeks to write the programs, record the videos, and package everything together into something that can be distributed online or through a mobile app. 

But that’s it—your work is done. 

A few weeks of hard work can be used to sell your services to hundreds or potentially thousands of clients nationwide for an entire year.

Start with just one program for now. This is far less intimidating than trying to build the most comprehensive fitness program on the planet. 

Look back at the niche and subcategory you defined for yourself back in Step #1 of this guide. Then create a program that speaks directly to the largest number of people in that sector. 

Step 5 — Nail Down Your Pricing Strategy

Your pricing strategy will largely be tied to the business model you’ve chosen from Step #2. 

You’re in total control over your pricing and how you want to market yourself compared to other trainers, but here are a few guidelines to help you decide:

• Most live training sessions are based on an hourly rate. This rate is usually higher than other online fitness programs but cheaper than in-person coaching.
• Monthly or annual membership plans can vary, starting anywhere from $25 to $250 or even $500 per month. It depends on whether you want to secure lots of clients for a smaller fee or fewer clients each paying a higher rate.
• Digital downloads are often the cheapest to sell. But the low fee makes it easier to scale and sell to as many people as possible.

Again, you have total freedom with how you want to approach your pricing. Just try to think of this in terms of the value you’re providing to your clients.

For example, you might set up multiple membership tiers starting at $50, $100, and $150 per month—and only clients at the $150 monthly tier have 24/7 access to message you from your app, whereas $50 members can send just one personal question per month.

Step 6 — Market Your Personal Training Services

Now it’s time to get the word out and promote yourself. There are dozens of ways to do this, but here are my top recommendations when you’re just getting started:

• Grow organically on social media (Instagram, Facebook, TikTok etc.)
• Send an email blast out to your current clients or contacts in the fitness space
• Partner with a local facility to spread awareness (like a nursing home or rehab clinic)
• Experiment with some paid ads on social media
• Offer a free download or free month to the first 500 people who download your app
• Pay a flat fee to an influencer in the fitness space to market your services (just make sure their followers fit your niche)

You get the idea. 

There’s really no right or wrong way to market yourself as an online personal trainer. But the methods above are either completely free or have a marginal cost, making it easy to work with if you’re on a tight budget.

Step 7 — Secure Your First Client

You finally have everything in place—now it’s just a matter of landing that first client and securing that first dollar.

My best advice here is to set realistic expectations for yourself. 

Would it be amazing to land 500 new clients the day your app launches and the program goes live? Absolutely. But in reality, the path to 500 clients will probably take much longer. 

This is a good thing—yes, I said a good thing. Just hear me out for a minute.

Your first training program probably won’t be perfect. So starting with a smaller group of 25 or 50 clients in the first year will help you perfect your craft.

Landing 500 clients immediately is useless if they all cancel after one month. 

Your goal should be to sustain recurring revenue and lengthen the lifetime value of your clients. 

The first few months are pivotal in figuring out what’s working well and what could be improved. You should be asking your clients directly for feedback and then use that information to enhance our services. 

Once you start seeing steady growth from your client base over time, with little to no churn, then you can think about expanding services and working on multiple revenue models. 

Mobile Apps: The Secret Weapon For Fitness Coaches and Online Personal Trainers

Using a mobile app to facilitate your online personal training business will be your secret weapon for success. 

The fitness app market is currently valued at $2.1 billion. This is projected to reach $2.47 billion in 2025 and eclipse $9.67 billion by 2033. That’s a whopping 18.2% CAGR during this period.

People are using mobile apps for fitness training, and they’re willing to spend money on it.

Furthermore, 74% of Americans have used a fitness app at least once, and 26% of those people use their fitness app over 10+ times per week. 

In terms of personal training, mobile apps are a no-brainer. Your clients will need to access your programs while they’re on the go and at the gym, and a mobile app will give them the best possible experience.

If you’re using an app builder like Buildfire, there’s virtually no overhead costs to worry about. Just one or two clients can pay for your app costs, and everything else is pure profit.

Sign up today to start your 30-day free trial and take the first step to becoming an online personal trainer.

The post How to Become an Online Personal Trainer in 2025 appeared first on Buildfire.

Rather than simply building more websites, offering mobile app development services can help you scale faster while unlocking additional revenue streams.

Whether you have a small web development agency, a large agency providing multiple services, or you’re a freelance web developer, this may be the most important article you read all year. I’ll explain the value of selling mobile apps, and why it’s the perfect addition to any web development service.

It’s an Easy Upsell to Your Clients

Pitching mobile apps to your clients is much easier if you’re already providing them with app development services. It’s a natural progression for any business seeking new technology and opportunities for growth. 

You’ve already done the hard work in securing the client for your web development services. 

If your clients trust you and you do a good job delivering on their web development needs, they’ll at least be open to the idea of letting you build them a mobile app. It’s an easy upsell, and you don’t have to worry about pitching cold to someone who doesn’t know you.

We all know that client acquisition can be a struggle—and 37% of agencies say that getting new clients is their biggest challenge and growth barrier. 

Plus, you have a 60% to 70% chance of selling services to an existing client but just a 5% to 20% chance of selling to a new prospect. 

I personally believe that these chances are even higher when you consider how closely related web and mobile development are. It’s not like you’re trying to sell them on something totally irrelevant, and you already know that they don’t have internal development resources. 

Best of all, you know these clients have the budget for development. 

If they’re hiring you for web development, you know they aren’t an ankle-biter just looking to use a cheap, DIY website builder. You can safely assume they’ll be happy to pay a professional instead of building an app on their own.

There’s a Strong Demand For Mobile Apps

To clarify, I’m not suggesting that you abandon your web development service. But the data speaks for itself—and it’s clear there’s a higher demand for mobile apps. 

The mobile app development market is projected to grow at a CAGR of 13.1% between 2024 and 2032. 

Conversely, the web development market will grow at about 8% annually over that same period. 

Beyond the growth rate, the mobile development market is valued considerably higher than web development. 

Currently, the mobile app development market sits at $195.7 billion globally. This number is expected to eclipse $606.1 billion by 2032. The web development industry is currently valued at $65.35 billion and should reach $130.9 billion in 2032.

The mobile app development market is already valued at more today than the web development market will be worth in eight years.

This is an incredible opportunity for web developers. You can continue providing the services you know in a growing sector while tapping into a new market that’s growing at an even higher rate. 

App Development Services Are Highly Profitable

White labeling is the most profitable way for agencies to sell app development services. 

Rather than having to hire developers, rent servers, and support the entire backend infrastructure, you can just use a white-label app development platform and re-brand the service as your own. 

Leveraging an existing app development infrastructure drastically reduces your costs and results in sky-high profits for your services. 

This becomes even more profitable once you start landing clients in the same space or industry. 

For example, let’s say a local dental practice hires your agency to build or redesign its website. When you’re done, you pitch them on the value of a mobile app, and they take you up on your offer.

The next time you land a dentist client, 90% of the work has already been done. You can simply clone that first app, make some small content changes to fit the branding of the new client, and you’re basically done. 

There’s not going to be much variation between features and functions for these types of apps, which is great news for your profit margins. 

You’ll Stand Out From Other Web Developers

The ability to brand yourself as an all-in-one solution for web and mobile app development will ultimately help you close more deals. 

It’s so much more appealing for businesses to know they can get multiple services from a single agency. This is a win-win for both of you, as it eliminates the due diligence and vetting phases when the client decides they want to build an app.

Plus, I’m willing to bet that just offering app development will help you land more web development clients—even if those businesses don’t need or want an app right now. Just knowing that they can get it from you later on will give them peace of mind that they’re working with the right partner. 

Here’s something else to consider. 45% of agencies get their clients from referrals and word of mouth. 

I can’t think of a better way to get referrals and keep people talking than by providing multiple services.

Your clients will be proud to show off their new app, and I guarantee that other businesses will be asking about it. 

This can lead to countless new opportunities for your agency. 

It Opens the Door to Enterprise Clients

Speaking of opportunities, app development services tend to attract larger businesses and clients with deeper pockets. 

Even if those companies have internal IT resources, it’s often cheaper for them to outsource these needs instead of handling them in house. 

In fact, 90% of Fortune 500s outsource at least some aspects of their software development needs—and mobile apps fall into this category. 

Larger businesses also understand the value of both a strong web and mobile presence. So you’ll be able to deliver each of these services, and build a lasting relationship with them as their needs evolve over time. 

It’s also more likely for bigger brands to want multiple apps, like customer-facing apps and internal apps for team productivity. 

App Development Services Provide Recurring Revenue

Many web development tasks are one-off jobs that don’t require ongoing assistance. You might create a new website for a client or redesign an existing site, then never hear from them again until they need a new design in five years.

Sure, some of you might be providing a range of webmaster services to retain your clients, but you can only bill for so many hours once the site is functional and running smoothly. 

Mobile apps require far more work on a regular basis. 

From new features to bug fixes, app store updates, and hardware compatibility changes, you can continue billing your clients on a monthly or annual basis even after the app launches.

This is particularly true if you’re using a white-label reseller platform, like Buildfire, to deliver these services to your clients. You’ll be providing them with the entire backend infrastructure that powers their apps, and this is a service that calls for an ongoing fee. 

With Buildfire, you can offer custom subscriptions to your clients and set different monthly rates for specific features.

For example, you may charge extra to support an iPad and Android tablet app. Or you can charge more if your clients want to send push notifications. Client apps with 20,000 users could be paying more than apps with just 2,000 users. 

There are so many different ways that you can structure this to set yourself up for recurring monthly or annual revenue—for the lifetime of each app.

Service Diversification Helps Future-Proof Your Agency

There’s no telling what the future holds. New technology and trends are constantly disrupting industries and changing the way businesses operate. 

For all we know, AI will be building and redesigning websites for everyone in just a few years and eliminate the need for most web development jobs. 

But diversifying your agency services can help reduce risks for these types of changes and unforeseen circumstances, particularly if those services are profitable, in-demand, and in growing industries—three boxes that mobile apps check.

Getting your foot in the door now can help your agency survive in the future and outpace your competitors who were too slow to adapt. 

Final Thoughts

Providing mobile app development services to your agency clients is easier than you think. With solutions like Buildfire’s white label program, any web developer can create apps and sell them to clients for high profit margins. 

In addition to building and selling mobile apps, you can also white label Buildfire’s app builder and resell that software under your agency’s brand name. This is a great opportunity for those of you who want to target DIY business users by providing a profitable solution at a lower price point.

You’ll get the exact same software that we’ve used to create over 10,000+ successful mobile apps for iOS and Android. Why wait? Get started with Buildfire today to start generating new revenue streams for your web development agency.

The post Why Every Web Development Agency NEEDS to Offer App Development Services appeared first on Buildfire.